Inbox on the Go
The birth of email had already made a movable mailbox. The small devices in our pockets have made the movable mailboxes more movable. The digital era that we are living is changing so fast that even the old things are being renewed. Marketers can never do email marketing as they used to do.
Neeraj M lists some facts on email marketing in his new post Apple iPhone, Mail Generate Greatest ROI to Email Marketing Campaigns. In terms of marketing, we hear individuals complaining all the time: "I hate emails." But marketers still love it even many people treat their emails as spam. I think the credit goes mostly to the high ROI. As the blogger points out, the ROI of doing email marketing is as high as 38-to-1. Interestingly, according to Experian in the year of 2014, for every $1 invested in email marketing, $44.25 could be generated. I guess people's hating emails is actually playing a role.
Facing this challenge, marketers need to pay more attention when they use emails. That's why we welcome these emails with engaging titles, personalized content, easily used links and so on. Always keep this in mind: stand in the audience's shoes.
As the writer mentioned, 55% of all the emails are opened on mobile phones. Especially, iphone takes the biggest slice in the mobile segment, which represents 33% of all the emails. I partially agree with Neeraj M on his actionable insights for marketers. First, mobile- first strategy could be adopted by email marketers; but it depends. I mean, for most B2C businesses, it is second to none, since mobile is the "best buddy" of many individuals. But think about B2B. For these companies, employees are more likely to open the emails on desktop. That is the reason that I totally share one idea with Neeraj that, to make the most of their email campaigns, email marketers should design two separate campaigns for mobile and Webmail+ Desktop.
