5 Things in A Digital Strategy Package
My customers used to ask me what was the most important thing in terms of digital strategy. Well, it's not fair to say a certain tool is...
Mom, You Are Showroomed
My mom used to complain about the dropped sales in her fashion store. Her customers tried the clothes in her store, then purchased from...
In What Scale Can We Trust Big Data?
The fact that marketers use big data to help grow the business is credited to marketing itself, especially digital marketing, which...
User Experience: 6 Techniques to Unlock before on Board
Doing digital marketing is like taking a voyage in the sea. It can be risky. But if you do well, you find the new land and the treasure....
The Creative Creation of adidas
adidas ad #heretocreate featuring Karlie Kloss Following the introduction of its new series PureBOOST X, which is exclusively for women,...
A Mistake in the Digitoral Era
Checked all the details in the picture? It was last Black Friday. To promote the products, SuperGurl-- a Singarporean e-commerce company,...
Inbox on the Go
The birth of email had already made a movable mailbox. The small devices in our pockets have made the movable mailboxes more movable. The...
What's "Beyond the Miles"
Your mobile phone is not your best friend, but probably you don't deny that it's the one that you spend the most time with. Or, your...
More of The Interface
Another raining day, I put on my rain jacket. It was the first product that I bought from Lululemon. I liked it, so I decided to get...
The First Step to Fascination
For the past 24 years, I've been managing a product that my parents produced. They gave the product a brand name "Xiao"(@XiaoxiaoWu_XW),...
